Forge Marketing uses both Slack and email for communication. Knowing when to use each ensures messages are delivered efficiently and appropriately.

Step-by-Step Guide

1. Using Slack for Quick Updates

When to Use:

• Sharing status updates or quick questions
• Notifying team members about task progress or small changes
• Discussing informal ideas or brainstorming

Best Practices:

• Keep messages concise and clear.
• Use @mentions for urgent attention.
• Use threads to organize conversations and avoid clutter.
• Share files or links for quick reference.

Example:

• “@Emily Completed the draft for AcmeCorp social media banners. Ready for review.”

2. Using Email for Formal Communication

When to Use:

• Sharing detailed reports, proposals, or deliverables
• Communicating with clients or external stakeholders
• Sending official announcements or policy updates

Best Practices:

• Use a clear subject line that reflects the topic.
• Start with a greeting and context.
• Structure the message clearly with bullet points if necessary.
• Include attachments and deadline/action items.

Example:

• Subject: “AcmeCorp Campaign Proposal – For Review”
• Body:
  • Summary of proposal
  • Key deliverables
  • Deadline for feedback

3. Combining Slack & Email

• Use Slack to notify someone that a formal email has been sent.
  • Example: “@Marcus I just sent the AcmeCorp proposal via email. Please review.”
• This ensures timely responses without flooding email inboxes.

4. Best Practices

• Do not replace formal emails with Slack for client communications.
• Avoid long discussions in Slack; use threads or schedule a meeting if needed.
• Check both Slack and email regularly to stay updated.